GTM + Listerine in Union Square NYC

#BringOutTheBold

That's right -- We partnered with Listerine, the mouthwash, to help New Yorker's break out of routine, do something that feels good, and add a little bold into their morning commute.

Photo by @margefam

We hosted three hours of free yoga for commuters passing through Union Square to stretch their way into their workday. Yogis ranged from young to old fresh off the subway at 8am.

We decided to invite our favorite brogis at SoundOff Experience to up the ante and be even bolder by making it silent (in public). Check out this exclusive voiceover that was streamed through our yogi headphones:

NYC inspired us to hustle, stay true to our dreams, and live a life we are passionate about. In Union Square we were able to touch a whole world of GTM yogis. So, thank you Listerine. You freshened our breath and took Pranayama to another level.

Photo by @bkoval1899